Key TakeAway from RBC’s Workshop

When and where was the workshop

The Workshop was organized by the volunteers of Fleming College. It was conducted at Fleming College (Room D1112) from 10:00 AM to 12:00 PM

What was the topic and who facilitated it

The workshop focused on how to brand ourselves. It also stressed what employers are considering before hiring new employees. It also enlightened us on how to create an elevator pitch.

The workshop was facilitated by two members of RBC namely Paige Cooke and Rusten Haines.

Agenda

Empowering youth for the jobs of today and tomorrow

Workshop’s Valuable Takeaways

• Brand yourself
• What employers are considering before hiring
• An Elevator Pitch

Brand Yourself

Branding yourself means creating a positive and unique image that communicates your strengths and value to others.

We have to start by understanding ourselves and know what makes us special. Identify our target audience and tailor the message to their needs. We have to craft a clear personal brand statement that tells people who we are and how we can help them.

Establish a strong online presence and maintain a professional image. Network strategically, demonstrate your expertise, and build trust through authenticity and consistent delivery. Seek feedback to continuously improve and adapt your personal brand as you grow. Remember, personal branding is an ongoing process that helps us stand out and make a lasting impression.

What employers are considering before hiring

Employers consider various factors before making a hiring decision, and one significant aspect that has gained attention in recent years is the evaluation of candidates’ social media presence. Studies have indicated that employers often review applicants’ social media profiles as part of their screening process.

When reviewing social media profiles, employers aim to strike a balance between personal and professional considerations. They often look for professionalism, a positive representation of their character, and alignment with the company’s values. Inappropriate behaviour, offensive language, discriminatory views, or excessive negativity may impact a candidate’s chances.

It’s important to recognize that social media presence is just one aspect of the hiring process. Employers consider multiple factors, including qualifications, experience, interviews, references, and assessments, to make a well-rounded assessment of a candidate’s suitability for a position.

In conclusion, employers are increasingly considering candidates’ social media presence as part of their hiring process. Job seekers should be mindful of their online presence and present themselves professionally, while employers should ensure fairness and objectivity in evaluating social media content, focusing on job-related aspects.

AN ELEVATOR PITCH

An elevator pitch is a brief, clear, and memorable introduction that captures the essence of a business idea or individual. It should be concise, highlight unique aspects, target the audience’s needs, and include a compelling hook. Practice and adaptability are keys to success.

It should be adaptable to different situations, allowing customization. It aims to capture the listener’s attention and communicate the essence of the concept or individual memorably and engagingly.

The key insights about an elevator pitch include:

Brevity: Keep the elevator pitch concise, lasting around 30-60 seconds.

Clarity: Clearly communicate the main message or value proposition in an easily understandable and memorable way.

Hook: Begin with a compelling opening statement or hook to capture the listener’s attention and spark curiosity.

Unique Selling Proposition (USP): Highlight the unique aspects or advantages that set the idea or person apart from competitors.

Targeted Audience: Tailor the pitch to the specific needs and interests of the intended audience.

Adaptability: Make the elevator pitch adaptable to different contexts and situations, allowing for customization based on the audience and purpose.

Practising an elevator pitch is essential for delivering it effectively and confidently. By rehearsing and refining the pitch, individuals can ensure that it flows smoothly and conveys the desired message.

"Empowering Your Career Journey: Unlocking Growth with RBC Canada"

MY ELEVATOR PITCH