Hello Everyone, This blog will represent the workshop organized for the project management students of fleming college by RBC Royal Bank of Canada and a initiative “keys to Me” by Enactus Fleming College.
Tiltles for the workshop were “your Brand Matters” and “Rock Your Profile” which aimed to enhance professional growth and your ability and learn how to do buissness and how to deal with the customers and job application in your area of study. going further ,i will share the details about the workshop and topics covered by diffrent mentors and where this whole workshop was done.
- What was the topic and who facilitated it ?
TOPIC- Your Brand Matters AND Rock Your Profile
Facilitated by- mr.Brian and mr. Raegan
- When and where was the workshop ?
The workshop was held on monday,12th feburary2024,at 9:00 AM in fleming college, peterborough. The Topic “Your Brand Matters” was organised by keys to me and RBC Bank and was hosted by Brian and Raegan from RBC Bank they share detailed introduction to future launch initiateves y the RBC officials.
3. Workshop Concept and Presenters of Workshop ?
The main objective of the session was branding by Brian and Raegan, representers of RBC bank tell us about main points for creating a powerful personal brand by going over topics including foundational branding, recognizing talents and strengths,having a distinctive presence and making an effective elevator pitch.
lessons learned in the workshop are as follows-:
- What is a brand and a prsonal Brand ?
A brand is a image of a product in eyes of satkeholders it includes features,marketing,experiences and reputation all influence it.Strong brandsstand out and gain consumer’s trust and establish relationship with them.
Everbody has a brand ,not only large companies or organizations.when it comes o your personal brand,consider what sets you apart from crowd and the experiences or passions that will help you stand out.your identity, words, communication style and the values you uphold for your coworkers, friends and family are all components of your personal brand. Being authentic is what your brand represents. My Belief is that your personal brand is the distinct identity that you have created through your values,experiences and abilities. it is your desire for your personal and professional image to be percieved by others.
2. what is a professional presence ?
The way you present yourself to people in a “professional presence.” It takes into account your body language,speech patterns, attire, flexibility leadership abilities and the capacity to improve relationships at work. one important aspect of the personal brand can be one is professional presence.
A positive reputation in the professional community and carreer sucess are directly corelated with development of strong professional presence. having strong professional presence is essential for carreer success, productive teamwork and establishing good reputation in the industry, in my opinion.
3. How to build a brand ?
The process of developing a personal brand entails setting up a polihed online presence; Facebook and Instagram are excellent resources for this purpose, as are linked and other similer sites. The importance of having an online presence was underscored by the figures presented during the event, which shows 88% people were hired in 2023 through linkedin. to create a personal brand that represents their values,job experiences etc. which are essential for individuals to set clear goals.
you can draw attention of companies and who might be intrested in a related sector or carreer by making your linkedin profile stand out,including genuine information and real qualifications. Based on my own Experience users can effortlessly “Rock their Profile” by showcasing their true professional position on the platform.
4. build an elevator pitch
it is a small intoduction about yourself it is used when introducing yourself in short period of time. it is similar to a brief and effective introduction about who you are and what you do. it is a type of sales pitch. for example- when you have the opportunity to impress someone from a company you admire with your professional tale as you wait for the elevator to go a few floors in an elevator. making a strong impression quickly is the main goal of an elevator pitch.
In conclusion, “your brand matters” course offered through manual on personal branding and imparted important knowledge on creating a memorable web preence and perfecting the elevator pitch. we should be prepared to negotiate the complexities of personal branding and leave a lasting impression in the super competative professional landscape when we apply these insights to our professional travels.
Referring Friend:
I went to this course with a friend who also has a strong interest in creating the higher pitch. I think he’s done a great job in this area, so for your reference, I’ve included a link to his blog article here
Refrences
https://images.app.goo.gl/8zsMEvczQFzTYQZs5
video link
Linkedin link
2 responses to ““Your Brand Matters” and “Rock Your Profile” By RBC”
[…] I went to this course with a friend who also has a strong interest in creating the higher pitch. I think he’s done a great job in this area, so for your reference, I’ve included a link to his blog article here. […]
“Excellent post! You make excellent points about professional branding and building. Continue to inspire!”